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谈话节目在激烈的电视栏目竞争中,具有强大的生命力和品牌影响力。并且,谈话节目一旦主持人成熟了,节目形态稳定了,它的生命周期就会延长,社会认知度也会增长,不像一些娱乐节目那样容易被习惯“喜新厌旧”的观众所抛弃。谈话节目制作成本相对低廉,新闻性强,观众忠诚度高,因此它常被作为一个频道乃至一个电视台核心竞争力的重要标识。所以,谈话节目具有力量而且力量巨大。不过,需要特别指出的是,谈话节目虽然力量巨大,但是并非每一档谈话节目都具备力量,国内近200 个谈话节目中能引起观众较高关注度的节目并不多,尤其是具有强大竞争力,能与娱乐类栏目相抗衡的谈话节目就更少。
Talk shows in the fierce television program competition, with strong vitality and brand influence. Moreover, once the presenter of a talk show is mature and the program is in a stable state, its life cycle will be extended and its social awareness will also grow. It will not be easily discarded by some audiences who are accustomed to being “resentful of old age” like some entertainment programs. It is often used as a key indicator of the core competitiveness of a channel or even a television station because of its relatively low production cost, high news coverage and high audience loyalty. So talk shows are powerful and powerful. However, it should be specially pointed out that although the talk shows are of great strength, not every talk show has the power. There are not many shows in nearly 200 talk shows in the country that attract the audience’s attention. In particular, there is a strong competition Less talk shows can compete with the entertainment section.