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探索可运营、可盈利的增值业务,成为数字电视“后整体转换”的主要课题之一。当下,频道是有线电视数字化后最显著的新增资源,而基于此的付费电视业务则相对成熟。虽然付费电视开始受到越来越多地网运营商的关注,但新老问题仍旧“谍影重重”。为此,本期特刊发两篇文章。其一乃庖丁解牛、见微知著,从天津有线开展付费电视业务的实例出发,面对现实、直陈压力、辨析原因,并试图从产业链的各个环节寻找解决之道。其二则另辞蹊径,提出在付费电视业务短期难以盈利的情况下,从丰富的频道资源入手,借鉴互联网广告模式,创新思维,打造一种全新的频道运营模式。关于付费电视的话题,将会继续下去,我们也真诚希望业内有识之士,对此话题提出自己的睿智观点。来稿请发:wang_wenjing@ccw.com.cn。
Exploring operational and profitable value-added services has become one of the major topics in digital television “post-conversion”. At present, the channel is the most significant new resource after digitalization of cable television, and the pay television service based on this is relatively mature. Although pay-TV has begun to receive more and more attention from network operators, the old and new problems are still “spy”. To this end, this issue special issue two articles. One is to solve the problem of cattle, see micro-know, starting from the example of cable-pay TV business in Tianjin, the face of reality, straighten the pressure, analyze the reasons, and trying to find solutions from all aspects of the industrial chain. The other is another way, put forward in the short-term pay-TV business is difficult to profit from the rich channel resources to start, learn from the Internet advertising model, innovative thinking, to create a new channel operating mode. The topic of pay TV will continue, and we sincerely hope that people of insight in the industry will put forward their own wisdom on this topic. Contributions please send: wang_wenjing@ccw.com.cn.