影响旅游业的健康发展有诸多方面因素,这包括国家相关部门的发展政策、周边环境的好坏以及当地经济的发展水平等等,但最直接的因素是导游员的能力和素质。随着我国居民旅游活动的日益频繁,更加凸显了旅行社和导游员的重要作用,可以说导游员是一个旅游团队的灵魂,作为一个团队的指挥者、协调者要有较强的综合素质。 There are many factors affecting the healthy development of tourism industry, including the development policies of the relevant state departments, the quality of the surrounding environment and the level of development of the local economy. However, the most direct factor is the ability and quality of tour guides. With the increasingly frequent residents’ tourism activities in our country, the important role of travel agents and tour guides is highlighted. It can be said that tour guides are the soul of a tourist team. As a team commander, coordinators should have a strong overall quality.