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自1978年改革开放至今,中国电视广告已经走过30多年的风雨历程。期间,中国电视广告与中国经济一道腾飞,为中国品牌的有效传播、中国广播电视事业的基础建设做出了不可磨灭的历史贡献。在中国电视广告的发展长卷中,中国电视广告人在艰难曲折中不断探索,创造了一个又一个广告传奇。2013年,中国广告长城奖.广告主奖组委会联合中国广告协会电视分会特别推出“中国电视媒介人物奖评选”活动,旨在表彰推动中国电视广告行业发展的影响力人物。本期专题聚焦荣获中国电视媒介人物奖.台长奖的13位传媒领袖,让我们共同回顾他们的杰出贡献!
Since the reform and opening up in 1978, Chinese television advertisements have gone through over 30 years of stormy history. During this period, Chinese TV commercials took off together with the Chinese economy and made indelible historical contributions to the effective dissemination of Chinese brands and the fundamental construction of China’s radio and television industries. In the long scroll of the development of China’s television advertisements, Chinese television commercials are constantly exploring through difficult twists and turns and have created one after another the legend of advertising. China Great Wall Advertising Awards 2013. The Advertising Awards Organizing Committee and the China Advertising Association Television Branch specially launched the “China TV Media People Award Selection” campaign in recognition of influential figures promoting the development of China’s television advertising industry. This issue highlights the winner of the China Television Media Personality Award and the 13 media leaders of Taiwan’s Taiwan Prize, let us jointly review their outstanding contributions!