论文部分内容阅读
书法艺术作为我国重要并特色的文化形式,如今已被应用到广告平面设计中。其通过平面结合书法艺术,为广告带来了新颖的形式和创新力。利用书法元素的点、线、水墨等,为平面广告注入了历史文化韵味。当代的平面广告设计对于艺术和形式等非常重视,传统的广告形式已经无法满足市场需求。本研究通过对书法艺术的了解,分析其在平面广告设计中的应用,以为广告设计提供参考。
As an important and distinctive cultural form in our country, calligraphy art has now been applied to advertising graphic design. The combination of graphic art and calligraphy brings new forms and innovations to advertising. The use of calligraphic elements of points, lines, ink, etc., for the print ads into the historical and cultural flavor. Contemporary print ads design attaches great importance to the art and form, the traditional form of advertising has been unable to meet market demand. This study through the understanding of calligraphy, analysis of its application in print ads design, advertising design for reference.