文化是旅游的灵魂,旅游是文化的重要载体。宜昌文化和旅游业资源丰富,但文化与旅游融合不够,必须通过培育文化旅游新品牌、整合文化旅游资源,在体制和机制上进行深度融合,使之成为宜昌支柱性产业。文化与旅游有着天然的密切联系,推进文化与旅游深度融合,既有助于推进文化体制改革,加快文化产业发展,促进旅游产业转型升级。为此,笔者对宜昌文化与旅游融合发展进行 Culture is the soul of tourism, tourism is an important carrier of culture. Yichang is rich in cultural and tourism resources. However, the integration of culture and tourism is not enough. It is necessary to integrate the cultural tourism resources by fostering a new brand of cultural tourism and deeply integrate the system and mechanism to make it a pillar industry in Yichang. There is a natural and close relationship between culture and tourism. Promoting a deep integration of culture and tourism not only helps promote the reform of the cultural system, accelerate the development of the cultural industry, and promote the transformation and upgrading of the tourism industry. To this end, the author of Yichang culture and tourism integration development