文章选取霍夫兰德的态度转变模型与企业文化的构建相结合,从模型中的说服者、说服对象、说服信息和说服情境的四个元素,相应提出在企业文化的构建中,要注意四个方面:发挥领导者的主导作用,提高其权威性;企业文化传递方式多样化;充分了解员工的心理;创造良好的传播环境,这样可以增强文化构建的有效性,增加员工对企业的认同感。 This article chooses Huff Rand’s attitude change model and the construction of enterprise culture, combining the four elements of the persuader, persuading object, persuading information and persuasion situation in the model, and correspondingly proposes that in the construction of enterprise culture, attention should be paid to four Aspects: to play a leading role in leadership, to enhance its authority; diversification of corporate culture delivery; to fully understand the psychological staff; to create a good communication environment, which can enhance the effectiveness of cultural construction and increase employee recognition of the business .