中国已成功完成从本土品牌到国际品牌飞跃,除了海尔、联想、CCTV等享誉全球的法人品牌,还有妇孺皆知的个人品牌——“姚明”。2002年,22岁的姚明进入NBA,开始了辉煌的国际品牌之旅。在接下来的7年里,从姚明的身上我们不仅看到了一个不懈进取的中国青年,也看到了一个新时代运动员的才智与自我管理能力。更值得一提的是,我们从姚明的职业生涯中看到了高超的品牌管理策略,主要包括以下八大法则。 China has successfully completed its leap from a domestic brand to an international brand. Apart from Haier, Legend, CCTV and other well-known global corporate brands, as well as the well-known personal brand - “Yao Ming”. In 2002, Yao Ming, 22, entered the NBA and started a brilliant international brand tour. In the next seven years, from Yao Ming’s body, we not only saw an indefatigable Chinese youth, but also saw the talent and self-management ability of a new generation of athletes. More worth mentioning is that we see the superb brand management strategy from Yao Ming’s career, including the following eight rules.