一、行业形势和专业英语教学改革的背景中国旅游业的发展前景广阔,社会对旅游专业人才的需求十分迫切。尤其是近年来,我国出入境旅游飞速发展,社会对旅游专业英语人才的需求越来越大,特别是既精通英语又兼具中西文化知识和旅游知识专业人才颇受行业青睐。旅游英语是旅游活动中沟通不同国界的旅游者的桥梁和媒介,但是能够直接有效地与外宾沟通和交流,做好旅游接待与服务及营销工作的高素质的员工并不多。因此,不但要提高在职的旅游酒店从业人员 First, the industry situation and the background of professional English teaching reform China’s tourism industry has broad prospects for development, the community’s demand for tourism professionals is very urgent. Especially in recent years, the rapid development of China’s inbound and outbound tourism, social demand for tourism professionals English talent more and more, especially both proficient in English but also both Chinese and Western cultural knowledge and tourism knowledge professionals favored by the industry. Tourism English is a bridge and medium for tourists who communicate with different nationalities in tourism activities. However, there are not many high-caliber people who can communicate directly with foreign guests and do well in tourism reception, service and marketing. Therefore, not only to improve the serving tourist hotel practitioners