论文部分内容阅读
社会主义商品经济的逐步建立和完善,改变了过去产品经济中企业只管生产不问经营的状况。众多的企业家,经意识到市场营销不只是商业部门的工作,它同样受到企业生产经营组织者和经济界人士的高度重视。为此,人们投注更多的精力去调查、了解、分析、研究市场营销的运行规律,努力把握市场信息。从只调查市场环境与动态或局限于分析商
The gradual establishment and improvement of the socialist commodity economy changed the situation in the past in the product economy where enterprises only managed production without asking questions. Many entrepreneurs are aware that marketing is not just the work of the commercial sector. It is also highly valued by the company’s production and business organizers and the economic community. For this reason, people are betting on more energy to investigate, understand, analyze, and study the operating rules of marketing and strive to grasp market information. From just investigating the market environment and dynamics or being limited to analysts