人们关注名牌，把名牌当成一个热门话题，不是空穴来风，或是投其所好，而是在于名牌本身的深刻内涵。“名牌通身都是知识产权”。创名牌必须创“牌子”，使其商标成为名牌商标，而创“牌子”必须以产品的高质量为基础，高质量的产品又是以高新技术、高水平的管理等知识产权为 People pay attention to brand names and regard brand names as a hot topic. They are not groundless or go well, but they have a deep meaning in the brand name itself. “Brand name is all intellectual property rights.” Create a brand name must create a “brand”, make its trademark a brand name brand, and create a “brand” must be based on the high quality of the product, high-quality products are high-tech, high-level management and other intellectual property rights for