曾经的艺术电影因高深的立意和“高贵冷艳”的拍摄手法独立于世,并不屑以电影票房为标杆。但近年来,在全球市场经济的带动下艺术电影也开始以票房论输赢。张艺谋的《归来》、刁亦男的《白日焰火》、许鞍华的《黄金时代》,许多艺术电影在国外参展后一旦在国内院线上映,就被寄予高票房的厚望。前期预测如火如荼,可一旦数字不理想就招来各路人士的口诛笔伐,令人唏嘘。 Once the art film because of the high intention and “noble glamorous ” shooting method independent of the world, and disdain for the film box office as the benchmark. However, in recent years, art films have also started to win or lose at the box office, driven by the global market economy. The return of Zhang Yimou, Diaoyu Men’s “Fireworks of the Day” and “Golden Age” by Xu Anhua, many art films are placed high expectations of high box office once they are released in theaters in foreign countries. Prediction in full swing, but once the figures are not satisfactory, it brings in the vocal opposition of people from all walks of life, it is sad.