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近年来,长兴传媒集团的广告经营在集团大力实施全媒体战略,在转变传播理念,优化资源配置,融合各类媒体的大背景下,积极探索全媒体运营。通过优化经营格局、打造精品栏目、开展线下活动、创新电商模式等措施,在经济形势总体趋紧、传统媒体下行的形势下,2014年整体收入比去年同期逆势增长28%,预计广告收入约5600万元。一、优化格局,全媒体营销激发活力1.深化改革,整合营销架构。按照全媒体融合的总体定位,对
In recent years, the advertising operation of Changxing Media Group vigorously implemented the all media strategy in the Group. It actively explored all media operations under the background of changing communication concepts, optimizing resource allocation and integrating various types of media. With the overall economic tightening and traditional media downturn, the overall revenue in 2014 increased by 28% over the same period of last year, and the advertising is expected to be optimized by optimizing the business pattern, creating top-quality products, launching offline activities and innovating the e-commerce model. Revenue of about 56 million yuan. First, the optimization pattern, all media marketing stimulate vitality 1. Deepen reform, integrated marketing structure. In accordance with the overall orientation of all media integration, right