日本作为动漫的鼻祖,是世界上最大动漫制作国,动漫产业也已经成为日本的第二大产业。日本动漫旅游以其自身所具有的浓厚的个性色彩,受到了各国市场的关注和消费者的追捧,大大的促进了日本旅游业的发展。本文介绍了日本动漫文化和旅游的发展概况,分析了日本动漫作品对日本旅游业的影响,并讨论了依托动漫文化促进日本动漫旅游业发展的对策。 As the originator of animation and animation, Japan is the largest animation producer in the world, and the animation industry has become Japan’s second largest industry. Japanese animation travel with its own personality has a strong personality, has been the concern of all markets and sought after by consumers, greatly promoted the development of Japan’s tourism industry. This article introduces the general situation of Japan’s animation culture and tourism development, analyzes the influence of Japanese animation works on Japan’s tourism industry, and discusses the countermeasures to promote the development of Japan’s animation tourism industry based on the animation culture.