黄酒业要拓展市场空间,做大产业蛋糕,必须提升自己的思想高度,树立品类竞争意识。只有黄酒产业的拓展,才有黄酒企业的振兴;只有黄酒品类的发展,才有黄酒品牌的生存空间。就会稽山而言,要从以品类去思考,以品牌去表达这样的高度,充分体现会稽山自身的文化特点,要着重考虑如何从红酒、啤酒的消费群体中去争夺属于黄酒的市场份额。目前,我们面临的最大瓶颈不是简单的生产和销售,而是“营销”。生产和销售固然也十分重要,但“营销”才是我们的重中之重。 Yellow rice wine industry to expand market space, bigger industrial cake, we must enhance their own thinking, establish a sense of class competition. Only the development of rice wine industry, the revitalization of rice wine companies; only the development of wine varieties, wine brands have the living space. To Jishan, from the category to think, to brand to express such a height, Huiji Jishan fully reflect its own cultural characteristics, we should focus on how to compete from the wine, beer, consumer groups are part of the market share of rice wine. At present, the biggest bottleneck we face is not simple production and sales, but “marketing.” Of course, production and sales are also very important, but “marketing ” is our top priority.