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十一期间,不少人都决定外出旅行。湖南游客邓先生打算到山东溜达溜达。出发前,他在旅游网上发了个帖子,咨询旅游时到什么地方购买日常用品比较好。网友的回复令他十分吃惊：几乎全是一家连锁购物超市——银座超市。网友们的建议缘何一致?其原因是他们去山东旅游时,都在各景区的银座连锁超市买到了令他们满意的商品。银座的经营之道,关键在于抓住了游客的购物特点,准确定位,创造性地推出了一系列服务和管理措施,从而形成银座的独特卖点。
During the 11th period, many people decided to go out for a trip. Mr. Deng, a tourist in Hunan, plans to stroll to Shandong. Before departure, he made a post on the travel network, consulting travel to where to buy daily necessities better. User response made him very surprised: almost all a chain of shopping supermarkets - Ginza supermarket. The reason why users are consistent with the proposal? The reason is that when they go to Shandong tourism, all in the scenic area of Ginza supermarket chain to buy the goods that make them happy. Ginza business approach, the key is to seize the tourists shopping characteristics, accurate positioning, creatively introduced a series of service and management measures, thus forming a unique selling point Ginza.