高校校报虽然有了较大发展 ,但与社会报纸相比还有不少差距 ,表现在质量、体制、管理、人员诸方面。面向 2 1世纪 ,高校校报要走出困境 ,适应新形势、把握新机遇、迎接新挑战。 2 1世纪高校校报走向“市场”是必由之路 ,但需要有一个渐变过程。当前要做的工作是 :制定短、中、长期发展规划 ,抓好报社建设 ;培养高素质的校报队伍 ;改革管理工作 ,寻找经济增长点 ;逐步实现装备现代化 Although the college newspaper has a great development, but there are still many gaps compared with the social newspaper, manifested in the quality, system, management, personnel and other aspects. Facing the 21st century, the university newspaper must go out of its predicament, adapt to the new situation, seize new opportunities and meet new challenges. 2 1 century college newspaper to “market” is the only way, but the need for a gradual process. The current work to be done is to formulate short, medium-term and long-term development plans, do a good job in the construction of newspapers, train high-quality school newspapers, reform and managerial work to find economic growth points, and gradually realize equipment modernization