一个骑着扫把的英国小男孩,在亿万人惊喜的目光中飞上世界各国影剧院的银幕,这就是享誉全球的热门大片《哈利·波特与魔法石》。这部耗资1.3亿美元制作的高科技巨作,放映不过短短几个月,全球的票房已达8.12亿美元!不仅如此,各国精明的商家瞅准了小哈利背后的巨大商机,在该片放映的同时,擅长大片衍生品产销的各路高手们已赚得盆满钵满。 A young British boy riding a broom fly to the screens of movie theaters around the world in the surprising eyes of hundreds of millions of people. This is the world famous hit with Harry Potter and the Magical Stone. In just a few months, the $ 130 million box office cost more than $ 820 million at a cost of $ 130 million. Not only that, the savvy merchants of various countries are targeting the huge business opportunities behind Little Harry, Film show at the same time, good at large derivatives production and marketing of various ways have been profitable pours.