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11月12日,索尼公司在一上海举办大型的新产品展示活动。当索尼中国总裁栗田伸树在舞台上喊出平井一夫的名字时,全场媒体的镜头立刻对准了这位瘦削却充满活力的索尼集团CEO。他像明星一般,登上舞台,并发表了精彩的主题演讲。这是平井一夫出任索尼全球CEO18个月来第三次来中国。上任以来,他已经走过了全球40多个办事处,每到一处这位总裁必提及“复兴索尼”——别无选择,要么复兴、要么消亡。“靓丽”的财报让外界看到了正在变化的索尼。但是很多人仍然是半信半疑:平井一夫真能的能够带领索尼实现复兴吗?这家曾经让日本引以为傲的电子巨头,是否还有机会重回引领全球电子产业发展的轨道?
November 12, Sony held a large-scale new product exhibition in Shanghai. When Sony China President Kurita Toshiki shouted the name of Hirai Kazuo on the stage, the audience of the media was immediately targeted at the thin but dynamic Sony Group CEO. He was a star, boarded the stage, and delivered a wonderful keynote speech. This is Hirai Kazuo as Sony’s global CEO for the third time in 18 months to China. Since taking office, he has traveled more than 40 offices around the world, every one of the president must mention “revival of Sony ” - no choice, either revival, or die. “Beautiful” earnings report to the outside world to see Sony is changing. But many are still skeptical: is Hirai Fu really able to lead Sony to revival? The once-proud Japan’s electronics giants are still given the opportunity to go back to lead the development of the global electronics industry track?