随着联网时代的到来,企业营销方式发生了很大的改变。中小企业需要适应时代新变化,善于运用网络平台,不断升级营销模式,以获得更大的发展空间。本文首先分析互联网+时代中小企业营销的新变化,然后分析在互联网+时代,中小企业营销的现状及其存在的问题,最后尝试提出互联网+时代中小企业的策略选择。 With the advent of the Internet era, there has been a dramatic shift in the way companies market their products. SMEs need to adapt to the new changes in the times, be good at using online platforms, and continuously upgrade their marketing modes so as to gain more space for development. This article first analyzes the new changes in the marketing of small and medium-sized enterprises in the era of Internet + era, and then analyzes the current situation and existing problems of the marketing of small and medium-sized enterprises in the Internet + era. At last, it attempts to propose the strategy choice of small and medium-sized enterprises in the era of Internet +.