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本文以分析浙江省独特的会展资源为主线,通过对行业地域性优劣势的剖析,结合会展策划与管理专业与设计美学相互融合的特点,从会展行业自身对艺术设计美学的需求、艺术设计美学在会展业中的长远影响等多个角度出发,对会展专业完善设计美学的价值进行了论证,得出会展人才培养新型方向以提升设计美学为主要技术手段的人才培养模式。
This article analyzes the unique exhibition resources in Zhejiang Province as the main line, through the analysis of regional advantages and disadvantages of the industry, combined with the characteristics of MICE planning and management aesthetics and design aesthetics, from the MICE industry’s own demand for art design aesthetics, art design aesthetics The long-term influence in the convention and exhibition industry and other angles, demonstrates the value of perfecting the design aesthetics of the convention and exhibition professional, and draws the talent training mode that the exhibition talents develop a new direction to enhance the design aesthetics as the main technical means.