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五年以前,笔者经常被人问及:“本土日化企业内部有设立市场部的必要吗?!”三年以前,被问及的话题变成了:“为什么很多本土日化企业内部大都不设立市场部经理的岗位呢?!”然而目前,被问及最多的话题却成了:“为什么我的企业总找不到合适的市场部经理,冯老师,能不能帮我推荐一位优秀的市场部经理?!”曾经有一位日化企业老板私下告诉笔者:“现实的经验和教训告诉我,公司总部的市场部太重要了,它不仅仅是企业的参谋部,还是企业的司令部,面对目前近乎惨烈的市场竞争,如果市场部的建制和团队力量跟不上,不但会严重影响品牌推广策略的组织实施,还会使企业在终端竞争中处于不利位置……”
Five years ago, I was often asked: “Is it necessary to set up a marketing department within a local company?” Three years ago, the topic was asked to become: “Why do many local cosmetic companies However, at present, the most asked topic has become: ”Why my business can not find a suitable marketing manager, Feng teacher, can help me Recommend a good marketing manager?! “There was a Japanese business owner privately told the author: ” The reality of experience and lessons told me that the company’s headquarters of the marketing department is too important, it is not just the corporate staff , Or corporate headquarters, the face of the current near-fierce market competition, if the marketing department and team building team can not keep up, not only will seriously affect the implementation of brand promotion strategy, but also make the enterprise in the terminal competition at a disadvantage ...... "