包括“和路雪”和“雀巢”在内 ,基本上所有在中国做冷饮的企业都在亏损。 2 0 0 3年 4月份有报道称 ,今年全国冷饮产销量将突破 6 6万吨 ,预计增长幅度将在 10 %以上 ,并且全行业有望实现首次盈利 ,但突如其来的SARS却使之成为泡影。亏损的主要原因是激烈的竞争 ,像“和路雪” Including “Snow Road” and “Nestle”, basically all businesses that make cold drinks in China are losing money. There were reports in April 2003 that the country’s cold drink production and sales volume will exceed 600,000 tons this year and the growth rate is expected to be above 10%. The industry is expected to make its first profit, but the unexpected SARS has made it a bubble. The main reason for the loss is fierce competition, such as “and road snow”