文章简单地介绍了对市场营销本质的认识过程,对现代市场营销本质的深刻内涵进行了分析,探讨和揭示现代市场营销本质的意义,以充分认识现代市场营销的观念,加强对市场营销的管理。据此,有利于全面了解市场营销的发展过程,认清市场营销的本质,不断地完善和发展市场营销理论,使其能够有效适应现代社会的要求,提高市场营销水平,寻找最佳的市场营销策略,从而推动我国市场经济的可持续发展。 The article briefly introduces the process of understanding the nature of marketing, analyzes the profound connotation of the essence of modern marketing, explores and reveals the significance of modern marketing, fully understands the concept of modern marketing and strengthens the management of marketing . Accordingly, it helps to fully understand the development of marketing, recognize the nature of marketing, and constantly improve and develop marketing theory so that it can effectively adapt to the requirements of modern society, improve marketing and find the best marketing Strategy, so as to promote the sustainable development of market economy in our country.