根据对医药营销专业学生学情分析,结合西方经济学教学过程中重理论、轻实践的现象不难发现,教师难教、学生难学。因此,改进教学方法迫在眉睫。本文介绍了PBL教学法、案例教学法、翻转课堂形式的运用以及增加过程性考核方式等。旨在提高学生学习积极性,培养独立思考能力,并通过以上方法的运用为实践教学提供指导。 According to the analysis of the academic situation of the major students of medical marketing, combining the theory of emphasis and light practice in the teaching of western economics, it is easy to find out that teachers are hard to teach and students are hard to learn. Therefore, improving teaching methods is imminent. This article introduces the PBL pedagogy, case teaching method, the use of overturning classroom forms and the addition of procedural assessment methods. The aim is to improve students’ enthusiasm for learning and develop their ability of independent thinking, and provide guidance for practice teaching through the use of the above methods.