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The Tsinghua University Press is China's leading publisher in educational and professional publication sectors. It has six branch offices- Computer and Infonnation， Science and Engineering， Business & Economic and Humanities & Social Sciences， Foreign Languages， Vocational Education and Audio and Electronic and Network Publishing， and center of periodical， academic publishing center and digital publishing center. A publishing structure covering multiple media including books， audio-visual products， electronic publications， periodical and network publishing has been basically achieved. This year， the variety of publication of books， audio-visual products and electronic publications has reached up t0 7，000 （including reprinted books） and the total fix price of all products delivered exceeds l.1 billion yuan. The Tsinghua University Press has come out in front in sales volume and comprehensive strength as well as in the market of textbooks for higher education， sci-tech books and books for libraries.
TUP's brand awareness
The Tsinghua University Press has always given primary concern to the quality of its publications and insisted on the execution of excellent project. It has founded an effective quality assurance system and introduced a series of quality control measures， aiming to keep professional and proficient in the publishing fields of computer and information， science and engineering， business & economic and humanities & social sciences， vocational education and foreign languages. It has published piles of excellent textbooks and its overall brand image has been promoted incessantly.
Textbooks on computer and electronic information are in the lead in China. Textbooks published by The Tsinghua University Press have been widely used in the colleges and universities of China and many classic textbooks for major courses have a far-reaching influence. The readers have been very familiar with many textbooks for having heard it many times， such as the Program Design in C. Digital Signal Processing and JAVA Programming. The fourth edition of the JA VA Programming， with a circulation of more than 12 million， won the special award of Top Sellers of National University Presses. Hundreds of textbooks published by The Tsinghua University Press are selected as the llth Five-Year Plan national planning textbooks for regular higher education and some series courseware are even included in with the whole series. The Tsinghua University Press is at the top of the field ofinformation publications. Textbooks on science and engineering play a positive leading role in related fields nationwide. The Tsinghua University Press， since its foundation over thirty years ago， has released a series of excellent textbooks about science and engineering and the auxiliary textbooks manifesting the achievements of educational reform of Tsinghua University and other colleges and universities. Introduction to Intellectual Property Rights （Second Edition） ， Introduction to Control Engineering （Third Edition） ， Introduction to Environmental Science （Third Edition） and many other textbooks have become quality textbooks widely used in the colleges and universities of China.
To strengthen the brand books on liberal arts. The Tsinghua University Press has accumulated widespread distinctive textbooks， covering the 21st Tsinghua MBA Textbook Series， Textbook Series on Information Management and Information Systems， Tsinghua Textbook Series on Commercial Science （English Edition） and Collected Translations of Excellent Textbooks on Business Administration and published a batch of brand books， such as， Operations Research and Management Information System. Its competitive force in the book fields of humanities， law， arts and the children's book grows constantly， such as the Costumes of China： Chinese Costumes in Seven Thousand Years， Huizhou Documentations， Collected Works of Gao Heng， China Studies Series， Comparative Jurisprudence Collections， Tsinghua Laws Library， Tsinghua Textbook Series of Laws， Textbook Series of Animation Foundation for Art Academy and Textbook Series ofjournalism & Communication.
Build up textbook brand of vocational education steadily. Textbooks for higher vocational colleges cover the common required course， electronic information， machinery， economic management， artistic designing， service industry， etc. Textbook for secondary vocational education mainly relies on the brand advantage of the Press. Throu～ cooperation with local govemment body， professional association and colleges， The Tsinghua University Press gradually forms a computer textbook-led product structure covering electro-mechanics， business and economic and public infrastructure.
Foreign language textbook makes history with the launch of classic textbook. In the early stage of reform and opening-up， The Tsinghua University Press first published the college English textbook series， i.e.， New English Course， which were compiled under the leadership of the Foreign Languages Department of Tsinghua University. Such textbook series have been revised for four times and been awarded the "National Education Sector's Excellent Textbook Award" and "Excellent Teaching Achievement Prize of Beijing" in two consecutive years. After that， The Tsinghua University Press first published some distinctive textbooks such as the "English Textbook Series for Master of Engineering" and the Textbook Series for College English Optional Course. In 2003， New Era Interactive English passed the acceptance check of "College English Teaching Software System" organized by national education department with the highest scores. In 2005， the Tsinghua University Press won the first prize of Fifth National Teaching Achievements Award， and in 2006 it was awarded on the first China Excellent Publication （Electronic） Award. Promoting digital transformation At present， digitization of education publishing in China is in its transformation period integrating traditional publishing and digital publish. The Tsinghua University Press， by virtue of its profound educational resources， positions the digital publishing as a job to highlight the publishing characteristics of textbooks for colleges and compositions， intensify the function of education and strive for establishing a platform of education publishing with certain influence. In June 2010， the web portal of digital publishing， WQ Book was launched； at the end of 2010， ERP Management System came into service and in 2013， the digital teaching platform "ZhiXueYuan" came into use. The web portal of digital publishing， WQ Book， which can supply the digital books and periodicals of the Tsinghua University Press and other twenty co-operative publishing houses on line， has developed into a network platform for publicity and promotion covering about l，700 colleges and universities and 40，000 member teachers nationwide. In addition， the digital teaching platform "ZhiXueYuan" is the latest achievement of the Tsinghua University Press aiming to convert toward education service provider. The Platform， based on the mode of MOOC + Classroom， fragments the textbook and other textbooks， closely combines with classroom teaching and develops personalized course management modules to realize intellectualized textbooks and maximum sharing of textbooks.
Introducing quality scholarly publications to international readership The Tsinghua University Press holds the intemational cooperation and copyright business in great account and has positively implemented the strategy of Going Global. It has established cooperative relationship with many intemationally renowned publishing companies including Springer， Elsevier， John Wiley & Sons， Pearson Education， Cengage， McGraw- Hill Education and Cambridge University Press. As the member unit of "China Book Intemational"， the Tsinghua University Press so far has exported hundreds of book copyrights to America， the UK， Japan， Singapore， Korea and Hong Kong， Taiwan. The textbook series of science and engineering （English edition） co-published with Cengage Learning， including Introduction to Control Engineering， Solid State Physics and Image Engineering， have been applied by many universities of Europe， America and Asia. Books that represent the current academic research level of China and concem China intemational issues， such as On History of Chinese Political Economics， have been translated into many foreign languages. The Tsinghua University Press was awarded the "Special Award of China Book Intemational"， "Advanced Unit on 2012 London Book Fair" and "Excellent Award for Copyright Output". The English edition of academic periodical published by the Tsinghua University Press has been recognized intemationally in a very short time. Nano Research， which was founded in July 2008， was included in SCI-E in January 2010； in June 2013， its impact factor significantly went up to 7.392 and ranked the second among the Chinese periodicals included by SCI； moreover， all the subjects involved entered in Ql， namely， ranked in 25% of all. Nano Research is the only one of its kind in China. In 2013， Nano Research won the Third China Govemment Award for Publishing in Periodical. Journal of Tsinghua University （Science and Technology） （English Edition） was transformed to an intemational leamed periodical ofinformation in 2011 and cooperated with the famous agency IEEE in IT field. The Journal of Tsinghua University （Science and Technology） （Chinese Edition） received the Award Nomination （Periodical） in the Second China Govemment Award for Publishing， the "National Periodical Award" in the first and the second term and the "National Periodical Award Nomination" in the third term. As for the social science periodical， the Tsinghua University Press has the Science-Technology andPublication and Comp“ter Education. The former is the core periodical of CSSCI and Peking University Chinese Core Periodicals and the latter is the only periodical of computer education in China. In addition， the Tsinghua University Press also is in charge of the publication of Experimental Technology and Management， Physics and Engineering， Journal of Automotive Safety and Energy， Chinese Birds， etc.
Try to create the "humanities publishing center". First， the Tsinghua University Press insists on fine works strategy and publishes high- quality books about humanities and social science matching with the brand of the Press； try to lead the cultural consumption of people with high-grade books and meet people's reading demand. For example， the book， Harvard Boy "Falling Behind" at the Starting Line published in 2011 makes people rethink the exam-oriented education and calls for "Boy Education" at the same time. It is very popular among readers. Second， insist on innovation strategy. For example， Circle Trap / sets the precedent for white-collar and workplace novels. The Harvard Boy "Falling Behind" at the Starting Line ushers in a new type of book integrating "family education + encouragement". Soon afterwards， it released the "Real Harvard MBA" ofYu Zhibo to intensify the brand of this field. Also， publishing of law book started late. However， after three years of efforts， it has primarily established a frame combining education books （undergraduate textbook） and academic books （composition） and， it is planning to publish textbooks for postgraduate （intemational and research-based）， law textbooks for undergraduate （research-based and practical）， textbooks for higher vocational college， China laws library （high-end scholarship）， collections oflaws and society， new era literature series and Tsinghua postgraduate best book series for reference.. Make academic classics. In the last two years， the Tsinghua University Press has published many good books which are included in the great publishing project. For example， books such as Network Security Analysis and Evaluation based on Stochastic Game Model， Microsystems and Nanotechnology and Chaotic Signal and Information Processing subsidized by State Science and Technology Composition Publishing Foundation have been published in 2011. In the same year， works such as Property： Specification and Theory - centering on the Interpretative theory of Property /aw of China （Volume Iand II） ， Electrochemistry of Flotation of Sulphide Minerals （English Edition） and Theory and Techniques of Humanoid Robot were included in the Third "Three Hundred" Original Book Publishing Project. The Costumes of China： Chinese Costumes in Seven Thousand Years included in the great publishing project of the llth Five-Year Plan and subsidized by State Publishing Foundation also has been published in 2011. In 2011， the books including Beijing Quadrangle Dwelling， The Forbidden City， The Summer Palace in Beijing and Temple of Heaven in Beijing funded by "China Classics Intemational" came out. In 2012， the State Administration of Press and Publication of the PRC brought eight books including Nitrogen Cycle - Concerning Agricultural Production， Environmental Protection and Human Health into the 2012 Major Publications Recommendation of Rural Libraries.
TUP's brand awareness
The Tsinghua University Press has always given primary concern to the quality of its publications and insisted on the execution of excellent project. It has founded an effective quality assurance system and introduced a series of quality control measures， aiming to keep professional and proficient in the publishing fields of computer and information， science and engineering， business & economic and humanities & social sciences， vocational education and foreign languages. It has published piles of excellent textbooks and its overall brand image has been promoted incessantly.
Textbooks on computer and electronic information are in the lead in China. Textbooks published by The Tsinghua University Press have been widely used in the colleges and universities of China and many classic textbooks for major courses have a far-reaching influence. The readers have been very familiar with many textbooks for having heard it many times， such as the Program Design in C. Digital Signal Processing and JAVA Programming. The fourth edition of the JA VA Programming， with a circulation of more than 12 million， won the special award of Top Sellers of National University Presses. Hundreds of textbooks published by The Tsinghua University Press are selected as the llth Five-Year Plan national planning textbooks for regular higher education and some series courseware are even included in with the whole series. The Tsinghua University Press is at the top of the field ofinformation publications. Textbooks on science and engineering play a positive leading role in related fields nationwide. The Tsinghua University Press， since its foundation over thirty years ago， has released a series of excellent textbooks about science and engineering and the auxiliary textbooks manifesting the achievements of educational reform of Tsinghua University and other colleges and universities. Introduction to Intellectual Property Rights （Second Edition） ， Introduction to Control Engineering （Third Edition） ， Introduction to Environmental Science （Third Edition） and many other textbooks have become quality textbooks widely used in the colleges and universities of China.
To strengthen the brand books on liberal arts. The Tsinghua University Press has accumulated widespread distinctive textbooks， covering the 21st Tsinghua MBA Textbook Series， Textbook Series on Information Management and Information Systems， Tsinghua Textbook Series on Commercial Science （English Edition） and Collected Translations of Excellent Textbooks on Business Administration and published a batch of brand books， such as， Operations Research and Management Information System. Its competitive force in the book fields of humanities， law， arts and the children's book grows constantly， such as the Costumes of China： Chinese Costumes in Seven Thousand Years， Huizhou Documentations， Collected Works of Gao Heng， China Studies Series， Comparative Jurisprudence Collections， Tsinghua Laws Library， Tsinghua Textbook Series of Laws， Textbook Series of Animation Foundation for Art Academy and Textbook Series ofjournalism & Communication.
Build up textbook brand of vocational education steadily. Textbooks for higher vocational colleges cover the common required course， electronic information， machinery， economic management， artistic designing， service industry， etc. Textbook for secondary vocational education mainly relies on the brand advantage of the Press. Throu～ cooperation with local govemment body， professional association and colleges， The Tsinghua University Press gradually forms a computer textbook-led product structure covering electro-mechanics， business and economic and public infrastructure.
Foreign language textbook makes history with the launch of classic textbook. In the early stage of reform and opening-up， The Tsinghua University Press first published the college English textbook series， i.e.， New English Course， which were compiled under the leadership of the Foreign Languages Department of Tsinghua University. Such textbook series have been revised for four times and been awarded the "National Education Sector's Excellent Textbook Award" and "Excellent Teaching Achievement Prize of Beijing" in two consecutive years. After that， The Tsinghua University Press first published some distinctive textbooks such as the "English Textbook Series for Master of Engineering" and the Textbook Series for College English Optional Course. In 2003， New Era Interactive English passed the acceptance check of "College English Teaching Software System" organized by national education department with the highest scores. In 2005， the Tsinghua University Press won the first prize of Fifth National Teaching Achievements Award， and in 2006 it was awarded on the first China Excellent Publication （Electronic） Award. Promoting digital transformation At present， digitization of education publishing in China is in its transformation period integrating traditional publishing and digital publish. The Tsinghua University Press， by virtue of its profound educational resources， positions the digital publishing as a job to highlight the publishing characteristics of textbooks for colleges and compositions， intensify the function of education and strive for establishing a platform of education publishing with certain influence. In June 2010， the web portal of digital publishing， WQ Book was launched； at the end of 2010， ERP Management System came into service and in 2013， the digital teaching platform "ZhiXueYuan" came into use. The web portal of digital publishing， WQ Book， which can supply the digital books and periodicals of the Tsinghua University Press and other twenty co-operative publishing houses on line， has developed into a network platform for publicity and promotion covering about l，700 colleges and universities and 40，000 member teachers nationwide. In addition， the digital teaching platform "ZhiXueYuan" is the latest achievement of the Tsinghua University Press aiming to convert toward education service provider. The Platform， based on the mode of MOOC + Classroom， fragments the textbook and other textbooks， closely combines with classroom teaching and develops personalized course management modules to realize intellectualized textbooks and maximum sharing of textbooks.
Introducing quality scholarly publications to international readership The Tsinghua University Press holds the intemational cooperation and copyright business in great account and has positively implemented the strategy of Going Global. It has established cooperative relationship with many intemationally renowned publishing companies including Springer， Elsevier， John Wiley & Sons， Pearson Education， Cengage， McGraw- Hill Education and Cambridge University Press. As the member unit of "China Book Intemational"， the Tsinghua University Press so far has exported hundreds of book copyrights to America， the UK， Japan， Singapore， Korea and Hong Kong， Taiwan. The textbook series of science and engineering （English edition） co-published with Cengage Learning， including Introduction to Control Engineering， Solid State Physics and Image Engineering， have been applied by many universities of Europe， America and Asia. Books that represent the current academic research level of China and concem China intemational issues， such as On History of Chinese Political Economics， have been translated into many foreign languages. The Tsinghua University Press was awarded the "Special Award of China Book Intemational"， "Advanced Unit on 2012 London Book Fair" and "Excellent Award for Copyright Output". The English edition of academic periodical published by the Tsinghua University Press has been recognized intemationally in a very short time. Nano Research， which was founded in July 2008， was included in SCI-E in January 2010； in June 2013， its impact factor significantly went up to 7.392 and ranked the second among the Chinese periodicals included by SCI； moreover， all the subjects involved entered in Ql， namely， ranked in 25% of all. Nano Research is the only one of its kind in China. In 2013， Nano Research won the Third China Govemment Award for Publishing in Periodical. Journal of Tsinghua University （Science and Technology） （English Edition） was transformed to an intemational leamed periodical ofinformation in 2011 and cooperated with the famous agency IEEE in IT field. The Journal of Tsinghua University （Science and Technology） （Chinese Edition） received the Award Nomination （Periodical） in the Second China Govemment Award for Publishing， the "National Periodical Award" in the first and the second term and the "National Periodical Award Nomination" in the third term. As for the social science periodical， the Tsinghua University Press has the Science-Technology andPublication and Comp“ter Education. The former is the core periodical of CSSCI and Peking University Chinese Core Periodicals and the latter is the only periodical of computer education in China. In addition， the Tsinghua University Press also is in charge of the publication of Experimental Technology and Management， Physics and Engineering， Journal of Automotive Safety and Energy， Chinese Birds， etc.
Try to create the "humanities publishing center". First， the Tsinghua University Press insists on fine works strategy and publishes high- quality books about humanities and social science matching with the brand of the Press； try to lead the cultural consumption of people with high-grade books and meet people's reading demand. For example， the book， Harvard Boy "Falling Behind" at the Starting Line published in 2011 makes people rethink the exam-oriented education and calls for "Boy Education" at the same time. It is very popular among readers. Second， insist on innovation strategy. For example， Circle Trap / sets the precedent for white-collar and workplace novels. The Harvard Boy "Falling Behind" at the Starting Line ushers in a new type of book integrating "family education + encouragement". Soon afterwards， it released the "Real Harvard MBA" ofYu Zhibo to intensify the brand of this field. Also， publishing of law book started late. However， after three years of efforts， it has primarily established a frame combining education books （undergraduate textbook） and academic books （composition） and， it is planning to publish textbooks for postgraduate （intemational and research-based）， law textbooks for undergraduate （research-based and practical）， textbooks for higher vocational college， China laws library （high-end scholarship）， collections oflaws and society， new era literature series and Tsinghua postgraduate best book series for reference.. Make academic classics. In the last two years， the Tsinghua University Press has published many good books which are included in the great publishing project. For example， books such as Network Security Analysis and Evaluation based on Stochastic Game Model， Microsystems and Nanotechnology and Chaotic Signal and Information Processing subsidized by State Science and Technology Composition Publishing Foundation have been published in 2011. In the same year， works such as Property： Specification and Theory - centering on the Interpretative theory of Property /aw of China （Volume Iand II） ， Electrochemistry of Flotation of Sulphide Minerals （English Edition） and Theory and Techniques of Humanoid Robot were included in the Third "Three Hundred" Original Book Publishing Project. The Costumes of China： Chinese Costumes in Seven Thousand Years included in the great publishing project of the llth Five-Year Plan and subsidized by State Publishing Foundation also has been published in 2011. In 2011， the books including Beijing Quadrangle Dwelling， The Forbidden City， The Summer Palace in Beijing and Temple of Heaven in Beijing funded by "China Classics Intemational" came out. In 2012， the State Administration of Press and Publication of the PRC brought eight books including Nitrogen Cycle - Concerning Agricultural Production， Environmental Protection and Human Health into the 2012 Major Publications Recommendation of Rural Libraries.