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涉及游戏名称的商标侵权问题,应从商标侵权认定的一般规则出发,结合游戏行业的特点,综合考量是否属于商标性使用、导致混淆以及存在其他抗辩事由等问题。本文拟重点分析游戏名称的“商标性使用”和“混淆可能性”两个关键问题。问题一:是否属于“商标性使用”实践中,认定商标侵权需首先考虑是否构成商标性使用。按照《商标法》第48条规定,商标使用应当是“用于识别商品来源的行为”。“商标权人如认为他人的行为侵犯了其商标权,其必须证明他人的行为属于商标性使用行为,即他人对于商标权人的商标标识的使用应能够起到区分商品或服
The issue of trademark infringement involving the name of the game should be based on the general rules of the trademark infringement determination and considering the characteristics of the game industry and considering whether it is a trademark use or not and leads to confusion and other defenses. This article intends to focus on analyzing the two key issues of the game’s name, ”trademark use“ and ”confusion possibility.“ Question one: whether it belongs to ”trademark use “ practice, that trademark infringement should first consider whether it constitutes a trademark use. According to the ”Trademark Law“ Article 48 provides that the use of trademarks should be ”used to identify the source of goods “. ”If a trademark owner believes that another person’s behavior infringes upon the trademark right, the trademark owner must prove that the other person’s behavior is a trademark use behavior, that is, the use of the trademark of another person for trademark rights should be able to play a role of differentiating the goods or services