随着互联网宏观环境的演变和网络媒体的发展,网络媒体平台的价值早已不再单纯地体现于点击量的提升,而是在于能否在广告主和受众间搭建有效的互动交流平台。随之而来的,便是以优质用户体验为首要核心的技术与理念的革命,这也是当今网络环境下直接影响媒体内容浏览度与广告投放效果的因素之一。作为首家在国内上市的互联网视频企业,乐视网随着其“平台+内容+终端+应用”生态链的日趋完 With the evolution of the Internet’s macroscopic environment and the development of online media, the value of the network media platform is no longer simply reflected in the increase of click volume, but whether it can build an effective platform for interaction between advertisers and audiences. What followed was a revolution in technologies and concepts that dominate the premium user experience, which is one of the factors that directly affect media content visibility and ad serving performance in today’s cyber environment. As the first Internet video company to be listed in the domestic market, LeTV has become more and more eco-friendly as its “platform + content + terminal + application”