论文部分内容阅读
有时候,人们在生活中太过理所当然地使用一个隐喻,以至于忘记了它的实际含义和引申义实则有所不同。比如,“平台”这一在互联网时代被广泛使用的隐喻,就存在着严重的误导性。2010年,当我第一次使用“平台”这一术语时,YouTube和Facebook等社交媒体公司刚开始使用这个术语向用户、广告商和投资人描述它们的Web2.0服务。如今,所有的社交媒体公司都已经开始使用这一术语。这些公司所提供的服务也从内容或社交领域拓
Sometimes people too often take a metaphor in their lives that they forget that their actual meaning and their implicature are different. For example, “platform”, a metaphor widely used in the Internet age, is seriously misleading. When I first used the term “platform” in 2010, social media companies such as YouTube and Facebook started using the term to describe their Web 2.0 services to users, advertisers and investors. Today all social media companies have started using the term. Services provided by these companies also expand from content or social areas