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刚刚过去的2006年,被人们称为“国际笔记本品牌之中国危机年”,而更早之前的2005年则被称为“跨国企业危机年”……每一年,危机都在出现,更令人吃惊的是:这一切似乎有章可循,那么如何预警又如何避免潜伏在企业身边的危机呢?中国危机管理的先行者,中国企业危机管理理论之父——艾学蛟博士日前接受了本刊记者的专访。他认为,任何企业都会出现危机,但处理危机方式的不同带来的结果也会不同。具有危机管理意识的企业领导人应建立企业危机预警机制,并善于把企业的危机转化为商机。
In the past 2006, it was known as the “Chinese crisis year for international notebook brands,” and earlier in 2005 it was called the “multinational crisis year.” Every year, crises are emerging. What is surprising is that all this seems to be a rule to follow, so how to prevent early warning and how to avoid the crisis that lurks around the company? The pioneer of Chinese crisis management, the father of Chinese enterprise crisis management theory - Dr. Interview with reporters. He believes that any company will have a crisis, but the results of different ways of dealing with the crisis will bring different results. Business leaders with crisis management awareness should establish corporate crisis warning mechanisms and be good at translating corporate crises into business opportunities.