论文部分内容阅读
当前我国注重文化创意产业发展,在旅游经济和设计创新驱动的大背景下,针对现有文创产品的设计缺乏创意等现象,解读文创产品设计的成功案例,对如何有效的开展旅游文创产品的创新及研发工作进行探讨。从题材与造型、功能与科技、载体与品牌等方面进行论述,寻求适合旅游文创产品的创意方法,打造出经得起市场考验,受消费者青睐的旅游文创产品。
At present, China pays attention to the development of cultural and creative industries. Against the backdrop of tourism economy and design innovation, the successful design of cultural and creative products is interpreted in light of the lack of creativity in the design of existing cultural and creative products. Product innovation and research and development work to explore. From the theme and modeling, function and technology, carrier and brand, etc. to discuss, to find suitable for creative products, creative ways to create a stand-by market test, favored by consumers of cultural products.