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在媒体融合进程中,新媒体平台的功能不断演进,媒体传播形态与受众需求也随之发生了明显变化。解放军报社在微博、微信平台的开发运用中,贴近受众习惯,以人际传播方式实现大众传播诉求,表现出社交化的传播特点,但要深度契合互联网的传播逻辑和规则,“两微”传播还需要进一步探索社交化、人际化的传播路径,以“沟通者”的角色和定位打造媒体鲜明的人格特征。
In the process of media convergence, the functions of the new media platform continue to evolve, and the forms of media communications and the needs of audiences have also undergone significant changes. People’s Liberation Army News Agency in Weibo, WeChat platform development and application, close to the audience’s habits, interpersonal communication to achieve mass appeal, showing the characteristics of social communication, but to deeply fit the Internet’s communication logic and rules, “Communication also needs to further explore the socialization, interpersonal communication path to ” communicator "role and positioning to create a distinctive media personality.