《美国偶像》是美国福克斯公司在英国国系列电视节目《流行偶像》基础上经过改编退出的真人秀电视节目。首季播出时间为2002年6月,连续十二年高居季度收视统计榜单前列,被誉为“美国真人秀之王”。《美国偶像》为何如此成功?本文将从节目的创新力、节目的标准、赛制与节目的叙事策略、美国文化价值观在节目内容中的体现、与观众的互动、市场监测机制、矩阵式营销方式七个方面进行剖析,总结出市场运作策略。 “American Idol” is a reality TV program Foxconn has adapted based on the British television series “Pop Idol”. The first quarter of broadcast time in June 2002, ranking 12 consecutive years in the forefront of ratings ratings list, known as the “king of reality shows.” Why is “American Idol” so successful? From the perspective of program innovation, program standards, matchmaking and program narrative strategies, American cultural values ​​in program content, interaction with audiences, market monitoring mechanisms, matrix marketing Seven aspects of analysis, summed up the market operation strategy.