宣传工作是企业战略发展中的重要组成部分,良好的企业宣传对于塑造企业形象,维护企业稳定,促进企业良好发展有着重要的作用,随着市场经济的进一步发展,企业宣传工作愈发重要,好的宣传策略可以为企业的生产发展营造良好氛围,凝聚内部发展动力,促进企业持续发展。随着网络的发展,特别是移动网络技术的发展,各种媒介平台的快速发展,给企业宣传工作的模式和策略带来了更大的挑战,如何认识原有宣传手段存在的不足之处,借助和利用现有媒介平台,加强对企业 Propaganda is an important part of corporate strategy development. Good corporate communications plays an important role in shaping corporate image, maintaining enterprise stability and promoting sound development of enterprises. With the further development of market economy, corporate publicity work becomes more and more important and good The propaganda strategy can create a good atmosphere for the production and development of the enterprise, pool the internal development momentum and promote the sustainable development of the enterprise. With the development of the network, especially the development of mobile network technology, the rapid development of various media platforms has brought more challenges to the modes and tactics of corporate publicity work. How to recognize the shortcomings of the original publicity measures, With the help of and using the existing media platform to strengthen the business