近期三鹿等厂商生产的毒奶粉事件受到社会极大关注。问题曝光之后,这些厂商均以最快速度发表了道歉信以挽回不利影响。本文从语言学的语用策略角度对涉案的主要生产厂商的道歉信进行分析和研究,探讨了道歉策略及选择该策略的制约因素,道歉策略在个案中的体现及应用等一系列应用语言学方面问题。 Recently, Sanlu and other manufacturers of toxic milk powder incident by the great concern of society. After the exposure of these issues, these companies are publishing the apology letter as soon as possible to restore the adverse effects. This essay analyzes and studies the apology letters of the major manufacturers involved from the perspective of linguistics pragmatics strategy, explores the apology strategy and the constraints of selecting the strategy, and the apology strategy in the case and its application. A series of applied linguistics Aspects of the problem.