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近年来,随着国家《文化产业振兴规划》的实施和信息技术日新月异的发展,传统的玩具消费群体有逐步向文化、时尚、娱乐方向转变的新趋势。澄华街道充分发挥传统玩具产业优势,推动产业转型升级,走产业融合道路,将动漫元素、游戏元素和影视元素等文化元素注人玩具礼品产业,打造具有区域特色的泛娱乐产业
In recent years, with the implementation of the National “Cultural Industry Revitalization Plan” and the rapid development of information technology, the traditional toys consumer groups have gradually taken a new trend of changing their culture, fashion and entertainment direction. Chenghua Street, give full play to the advantages of the traditional toy industry to promote industrial restructuring and upgrading, taking the road of industrial integration, animation elements, elements of the game and television and other cultural elements into the toy and gift industry, to create a pan-entertainment industry with regional characteristics