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报刊是一个重要的信息源泉,不过,这些信息,有的是明的,有的则是暗的。明的信息,诸如“××产品好销”、“××厂求购……”、“××技术转让”、“来料加工××”之类。这些信息由于来源广泛、渠道间接、受众面广,往往会造成“滞后效应”,“一窝蜂效应”,因此,其开发利润价值并不大。而暗的信息则不然,它潜藏在新闻消息、通讯报道等多种形式之中,不易捕捉。但精明的经营者则棋高一筹,善于从中“悟”出很多商机。
Newspapers and periodicals are an important source of information. However, some of these messages are clear and others are dark. Clear information, such as “×× products sell well”, “×× factory purchase...”, “×× technology transfer”, “processing of incoming materials ××” and the like. Due to the wide range of sources, indirect channels, and wide audiences, these information often cause “lagging effects” and “a swarming effect”. Therefore, the value of their development profits is not large. The dark information is not the same. It hides in various forms such as news news, news reports, etc. It is not easy to capture. However, shrewd operators are in high spirits and are good at “compelling” many business opportunities.