随着现代信息技术的发展,电子商务的应用范围不断扩展,高职课程的教学方式也在改变着,尤以网络营销课程最为重要。基于工作室的教学模式,以教师的特长和学生的兴趣为基点,开始被广泛应用于课程教学。网络营销课程是为培养网络营销人才而设置的,此次研究将工作室应用于高职网络营销课程教学,以求提高高职网络营销课程教学效果。 With the development of modern information technology, the application range of e-commerce is constantly expanding, and the teaching methods of higher vocational courses are also changing. Especially the most important course is network marketing. Based on the teaching mode of the studio, based on the specialty of the teacher and the interest of the students, it began to be widely used in the course teaching. Internet marketing course is to train network marketing personnel and set up, the study will be applied to the vocational college network marketing course teaching, in order to improve the teaching of higher vocational network marketing courses.