有两件事会逐渐把媒介推到广告的中心位置:一是广告主对广告效果的要求越来越高,这就使得占到广告费用80%以上的媒介越来越受到重视;二是媒体的竞争越来越白热化,这就使得媒介成为媒体争夺的焦点。同样地,媒介面前也摆着两个问题:一个是对客户和客户的营销的理解,媒介再不是简单地坐在电脑旁跑数字的活;第二个就是对快速变幻的媒体环境的理解和把握。这是一个急剧变化的时期,我们还是听听媒介最高层的精英们的见解吧—— There are two things that will gradually push the media to the center of advertising: First, advertisers are increasingly demanding on the effectiveness of advertising, which makes media that account for more than 80% of advertising costs more and more attention; Second, the media The competition is becoming more and more intense, which makes the media become the focus of media competition. Similarly, there are two issues facing the media: one is the marketing of customers and customers, and the media is not simply sitting around the computer running the numbers; the second is understanding of the rapidly changing media environment and grasp. This is a period of rapid change. Let’s listen to the opinions of elites at the top of the media.