自从江泽民总书记在西安发出西部开发的号召以来,关于西部开发的文章已经不少,但有关西部文化开发和文化建设的文章尚不多见。实质上西部开发既是经济行为,又是文化行为。如果说经济行为是一种表征,那么文化行为将是深层次、潜在的根本性因素,它承担着推动和启迪经济行为的重任。如果不重视在经济行为中去认真重建西部新文化,西部文化将失去重建的极好契机,西部经济开发也 Since General Secretary Jiang Zemin called for the development of the western region in Xi’an, there have been many articles on the development of the western region. However, there are still few articles on the development and cultural construction of the western region. In essence, development in the west is both an economic act and a cultural act. If economic behavior is a form of representation, then cultural behavior will be a deep underlying underlying factor, which assumes the important task of promoting and enlightening economic activities. If we do not attach importance to earnestly rebuilding the new western culture in our economic activities, the western culture will lose the excellent opportunity of reconstruction and the western economic development