随着社会与经济的快速发展,人们的生活水平也在不断提高,商品市场也随着发生变化,更具有多元化和多样性,使得商品生产者之间的竞争愈发激烈。不仅在制造产品上多花心思,对于产品包装也同样想尽办法,求创新求突破。在此,本文主要分析了系列包装的作用,并就如何采用个性化设计在系列包装上提出了几点看法,希望能对包装的设计工作提供一些帮助。 With the rapid development of society and economy, the standard of living of people is also constantly increasing. As the market changes, the commodities are diversified and diversified, making the competition among commodity producers more and more fierce. Not only in the manufacture of products to spend more time thinking about the product packaging also tried every means to seek innovation and breakthroughs. Here, this paper analyzes the role of the series of packaging, and how to use personalized design in the series of packaging made a few observations, hoping to provide some help to the packaging design work.