关注80后的不仅仅是一些消费经济学家、社会心理学家,更多的是一些想切分市场蛋糕的商家们。80后这一庞大消费群,为品牌成长带来前所未有的机遇,同时又使其遭遇强有力的挑战。80后产品和80后消费群体已成为社会广泛关注的产业经济现象。一些服装品牌纷纷调整品牌的发展路线,将目光聚集到这个年轻的群体,以应对这场80后消费变革。 Concerned about the 80 after not only some consumer economists, social psychologists, more is that some businesses want to cut the cake market. After 80 this huge consumer base, for the brand to bring unprecedented growth opportunities, but also to make it a strong challenge. After 80 products and after 80 consumer groups have become the industry's widespread economic concern. Some apparel brands have to adjust the brand's development route, will focus on this young group to cope with this post-80 consumer spending changes.