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市场竞争是销售工作者最为关心的问题之一。任何一种产品在进入市场之前、销售过程之中、占领部分市场份额之后等不同阶段,销售工作者都必须尽可能及时准确掌握市场竞争的状况。因此,市场竞争调查就成了我们日常工作的一个重要部分。其调查结果的准确与否,直接关系到我们的销售策略及至产品在市场中的表现。为使调查能全面反映市场竞争的状况,它必须涵盖以下三个方面。一、竞争的结构该方面的调查旨在了解当地市场直接竞争(如咖啡对咖啡)及间接竞争
Market competition is one of the most concerned issues for sales workers. Before any product enters the market, during the sales process, and after occupying part of the market share, the sales worker must grasp the market competition situation as accurately as possible. Therefore, the market competition survey has become an important part of our daily work. The accuracy of its findings is directly related to our sales strategy and to the performance of our products in the market. In order for the survey to fully reflect the status of market competition, it must cover the following three aspects. First, the structure of competition The survey in this area aims to understand the direct competition in the local market (such as coffee versus coffee) and indirect competition.