外语教学的最终目的是培养学习者的跨文化交际能力。因此,在大学英语教学中,除了传统的语言学教学方式,教师应当引导学生了解语言相关的社会及文化内涵,促进学生跨文化交际能力的培养。本文分析了语言和文化的关系,列举了中西文化差异以及跨文交际的具体教学策略。 The ultimate goal of foreign language teaching is to develop learners’ intercultural communicative competence. Therefore, in college English teaching, in addition to the traditional teaching methods of linguistics, teachers should guide students to understand the social and cultural connotations of language and promote their intercultural communication skills. This article analyzes the relationship between language and culture, cites the specific teaching strategies of Chinese and Western cultural differences and cross-cultural communication.