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2013年,南宁市烟草专卖局(公司)销售全国重点卷烟品牌21.93万箱,占总销量的84.9%;其中,销售地方骨干品牌8元以上真龙4.21万箱,占8元以上卷烟品牌的36.1%;实现了三类以上地方品牌,“三分天下有其一”的品牌培育目标,品牌培育之花在邕城绚丽绽放。精心做好货源规划近年来,南宁市局(公司)认真制定了品牌发展战略,把品牌发展规划与国家局、区局、工业公司品牌发展规划相结合、与南宁市场发展实际相结合,将重点品牌划分为重点培育品牌、重点责任品牌、重点维护品牌进行分类。采访期间,南宁市局(公司)卷烟营销中心的工作人员给笔者详细介绍了他们制订的《品牌管理框架》等品牌培育工作的各种制度。
In 2013, Nanning Tobacco Monopoly Bureau (the Company) sold 219,300 cases of key cigarette brands nationwide, accounting for 84.9% of the total sales volume; of which, 42,100 cases were sold for over 8 yuan of local backbone brands, accounting for 36.1% of cigarette brands above 8 yuan %; To achieve more than three types of local brands, “one-third of the world has one of the” brand cultivation goals, brand cultivation of flowers in Yun City gorgeous bloom. Meticulous supply planning In recent years, Nanning Bureau (company) carefully developed the brand development strategy, the brand development planning and national bureau, district bureau, industrial companies brand development planning combined with the actual development of the market in Nanning, will focus Brand divided into focus on cultivating the brand, the key responsible brand, focusing on maintaining the brand for classification. During the interview, the staff of Nanning Municipal Bureau (Company) Cigarette Marketing Center detailed the various systems of brand cultivation work such as “Brand Management Framework” they formulated.