传统意义上的竞争,是一种你死我活的竞争,即竞争是高度对抗性的。事实上,不论是理论界还是工商界,都有相当的人崇尚竞争法则,各种市场竞争理论层出不穷,新的竞争策略不断被应用,对抗竞争理念深入到各个领域。一个明显的例子就是“商场如战场”,这是经常被用来描述 Competition in the traditional sense is a life-or-death competition in which competition is highly antagonistic. In fact, no matter in theory or in business, quite a lot of people advocate the law of competition and various theories of market competition emerge one after another. The new competitive strategy is constantly being applied and the concept of competition against competition goes deep into all fields. A clear example is “shopping malls like battlefields,” which are often used to describe