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思想政治教育与公共关系活动分属两个不同领域。其实,他们也是“近亲”。现在许多党政机关和企事业单位正在吸收它们各自的特点以改进工作。有的运用公共关系原理加强和改进思想政治教育,也有的运用思想政治教育的成功经验使公共关系活动更具风采。总的看,这是一种可喜现象,但也有一些认识和做法上的偏颇。为此,研究两者的区别和内在联系,对于促进实际工作颇有意义。
Ideological and political education and public relations activities belong to two different areas. In fact, they are also “close relatives.” Now many party and government organs and enterprises and institutions are absorbing their own characteristics to improve their work. Some use the principle of public relations to strengthen and improve ideological and political education, and some also use the successful experience of ideological and political education to make public relations activities more elegant. In general, this is a gratifying phenomenon, but there are also some biases in understanding and practice. For this reason, studying the differences and internal relations between the two is of great significance for promoting practical work.