论文部分内容阅读
一款产品能否走红,取决于它的产品定位是否满足了消费者需求;而一款产品能否在长期的市场竞争中处于上风,则取决于是否精准洞察了消费市场的变化,并在其中不断调整品牌发展的方向与内容,从方方面面得到消费者的认可,这个功夫,绝非一朝一夕可以成就。真果粒,从诞生之时即是一款大写的“创新”style,从洞察到定位,从产品到营销,都将乐趣妥妥地送到消费者手中。有洞察的产品大不同如果将中国饮料市场分为五个阶段,可大致分为:
Whether a product can get popular depends on whether its product positioning meets the needs of consumers. Whether a product can gain the upper hand in the long-term market competition depends on whether the changes in the consumer market are accurate and in which Constantly adjust the direction and content of brand development, consumer recognition from all aspects, this effort can not be achieved overnight. True fruit, from the time of birth is a capital “innovation ” style, from insight to positioning, from product to marketing, will be fun to the hands of consumers properly. Insightful products are different If the Chinese beverage market is divided into five stages, can be broadly divided into: