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经销商政策包括以下诸多政策,这些政策既可分离使用,又能相互配合,从而形成一个体系。一、分销权及专营权政策制订此政策的目的是限定经销商的销售区域,规范分销规模,防止倒货或占着市场打不开,同时确保经销商的专营权。内容要点:1.区域限定。一定要将区域(县、市、地区)写清,在划分区域时要有长远的眼光,不能只看眼前利益,否则会造成市场的浪费。2.授权期限。一定要注明时间,不能太长,也不能太短。3.分销规模,主要是指市场占有率等。要求经销商有一定的经营能力,否则会造成市场浪费。应注明分销区域、分销
Dealer policies include the following policies, which can be separated and used together to form a system. First, the distribution rights and franchise policy formulation The purpose of this policy is to limit the dealer's sales area, regulate the scale of distribution, to prevent the unwinding of the goods or occupy the market, while ensuring the dealer's franchise. Key points: 1. Regional restrictions. Must be the region (counties, cities, regions) clear, in the division of the region should have a long-term perspective, can not just look at the immediate interests, otherwise it will result in the waste of the market. 2. Authorization period. Must indicate the time, not too long, it can not be too short. 3. Distribution scale, mainly refers to the market share. Dealers are required to have a certain ability to operate, otherwise it will cause the market waste. Should indicate the distribution area, distribution