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随着改革、开放的深入,一股“公关热”正在我国兴起。做为社会发展必不可少的基础,水利部门如何应用好公共关系学——这门新兴的现代管理科学,达到提高社会整体效益的目的,显得尤为重要。笔者试就应用公共关系学的五大职能,指导水利工作谈几点认识: 第一、决策参谋职能现代化的管理情况复杂,单凭几个领导者的经验来决策已不适应了。它需要备方面的专业人员为领导层提供各种咨询和建议。其中公共关系方面的情况应是领导层最关注的一个方面。
With the reform and opening up, an “PR fever” is rising in our country. As an indispensable basis for social development, how the water conservancy department applies public relations science - the emerging science of modern management, to achieve the purpose of improving the overall social benefits is particularly important. I try to apply the five major functions of public relations to guide water conservancy work to talk about a few points: First, the decision-making staff functions of the modern management of complex, based on the experience of a few leaders to make decisions have not adapted. It requires on-staff professionals to provide leadership advice and advice. Public relations should be one of the areas where the leadership is most concerned.